Well it must be getting very bad when mainstream media is concerned about the image of a woman drinking from our toxic (oops 100% pure) rivers. Seriously. Horowhenua has one of the top 10 worst polluted lakes in NZ, so toxic that ingesting it could potentially kill a small child or an animal. Then we can only swim in 40% of our rivers, how ever is the tourist going to discern which 40% they are? Signs up everywhere praps? Drink this but not that? Then there’s the 1080 issue (non issue according to the corporation) with the pellets landing in our drinking water. Ever join any dots about the soaring cancer stats? Isn’t one in 3 or less a bit high? Anyway, a warning to tourists, don’t believe the spin. Our esteemed authorities even dump sewage into the waterways here. Buy bottled water like you do in third world countries, just to be safe. We really are getting into third world status in my opinion with some places bringing home bottles from the water fountains.  Oh, and on the spin, NZ is not the least corrupt nation on the planet at all … sadly that is all spin as well. (See here also). Along with the not so well known fact that we are actually a corporation and not a true government.
EnvirowatchRangitikei

The article anyway, is from stuff.co.nz

New ‘100% Pure’ campaign shows tourist drinking river water

While concerns grow about the health of New Zealand’s waterways – including the potential for reputational damage – it has not changed the way the country presents itself to the world.

The latest “100% Pure” campaign, released last week, shows a tourist drinking water from a river, something that would be dangerous in parts of the country.

The Government-funded ad was released last week by Tourism New Zealand (TNZ), and will be broadcast around the world over the next two years.

The campaign is titled “where one journey leads to another”, and anchors on a dream-like video following two tourists tramping, diving and kayaking in various locations throughout New Zealand.

READ MORE

http://www.stuff.co.nz/travel/94662163/new-100-pure-campaign-shows-tourist-drinking-river-water

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