via The Most Revolutionary Act
by Michelle Llamas
Greanville Post | July 26, 2019
ABOVE: Jardiance DTC ad, considered by many as one of the most annoying. Like most commercials, Big Pharma ads are intrusive and mendacious, and they make people look stupid, but with their constant reminders about our health vulnerabilities, they also depress our quality of life. Who needs 24/7 reminders about a multitude of diseases lying in wait to ambush us?
“[T]his advertising promotes only the most expensive products, it drives prescription costs up and also encourages the ‘medicalization’ of American life — the sense that pills are needed for most everyday problems that people notice, and many that they don’t.” —Jerry Avorn, New York Times
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There are a lot of such commercials on American TV; although you wonder if the contra-indications and side-effects put people off. America has no agency like Pharmac which buys and then subsidizes prescription meds for the public so not so many ads like this make it onto NZ TV: if people have to pay full price they probably won’t be inclined to try them.
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yes, the side effects … an ex CE of Lily I think blew the whistle & said the Docs are told not to discuss side effects! Got all their bases covered.
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It’s al Hard “SELL SELL SELL”
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